Privacy Policy for DATS

**Last Updated:** July 10, 2025

At DATS, accessible from https://diwalitimessquare.com/, one of our main priorities is the privacy of our visitors. This Privacy Policy document outlines the types of information that is collected and recorded by DATS and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us at sponsorship@diwalitimessquare.com.

This Privacy Policy applies only to our online activities and is valid for visitors to our website with regards to the information that they shared and/or collect in DATS. This policy is not applicable to any information collected offline or via channels other than this website.

Consent

By using our website, you hereby consent to our Privacy Policy and agree to its terms.

Information We Collect and How We Use It

We collect certain information about your visit to our website to understand how our site is used and to improve your experience. The primary tools we use for this are **Microsoft Clarity** and **Vercel Analytics**. We do not collect personally identifiable information (PII) such as your name, email address, or physical address through these services.

1. Microsoft Clarity

Microsoft Clarity is an analytics tool that helps us understand how users interact with our website through session replays, heatmaps, and insights. This allows us to identify areas for improvement in design and content.

What Microsoft Clarity Collects:

• Interaction Data: This includes mouse movements, clicks, scrolls, and other user interactions on the page.
• Session Information: Such as the pages viewed, time spent on pages, and the order of pages visited.
• Device and Browser Information: Including browser type, operating system, device type (desktop/mobile/tablet), and screen resolution.
• Referral Information: The website that referred you to our site.
• Geolocation (Approximate): Clarity may infer a general geographic location (e.g., city or region) based on your IP address, but it does not collect your precise location.
• Masked Content: Clarity is configured to automatically mask most sensitive data, such as form input fields (e.g., credit card numbers, passwords, email addresses), to ensure it is not recorded.

How We Use Microsoft Clarity Data:

• To identify usability issues and optimize the user experience.
• To understand popular content and areas of interest.
• To improve website design and navigation.

Data Retention: Data collected by Microsoft Clarity is typically retained for 30 Days. Please refer to Microsoft Clarity's own privacy policy for the most up-to-date information on their data retention practices.

Your Choices: We integrate Microsoft Clarity with our cookie consent mechanism. This means Clarity will only collect data about your interactions if you have provided your consent for analytics cookies.

2. Vercel Analytics

Vercel Analytics is a privacy-focused analytics solution that provides us with general insights into website traffic and performance. It is designed to be highly privacy-respecting and does not rely on traditional cookies for user identification or cross-site tracking.

What Vercel Analytics Collects:

• Page Views: Information on which pages are visited and how often.
• Referrer: The website or source that directed you to our site.
• Browser and OS: General information about the browser and operating system used.
• Country (Approximate): Based on IP address, but this is anonymized and not used to identify individuals.

How We Use Vercel Analytics Data:

• To understand overall website traffic trends.
• To identify popular content.
• To monitor website performance and identify general user patterns.

Privacy-Focused Design: Vercel Analytics processes data in a way that minimizes personal data collection. It does not use persistent identifiers (like cookies or device IDs) to track individual users across sessions or sites.

Your Choices: Given its privacy-focused design, Vercel Analytics may operate even without explicit consent in some jurisdictions, as it often falls outside the scope of "tracking cookies." However, for full transparency, we include it under our general analytics consent category where applicable.

Cookies

Our website uses a consent cookie to remember your cookie preferences. This cookie does not contain any personal information and is solely used to ensure your chosen cookie settings are respected on subsequent visits.

We do not use cookies for Microsoft Clarity or Vercel Analytics to identify you personally.

Data Sharing

We do not sell, trade, or otherwise transfer your non-personally identifiable website usage data to outside parties. We only share this data with our analytics providers (Microsoft Clarity, Vercel Analytics) for the purpose of understanding and improving our website, as described above. These providers are contractually obligated to protect your data.

Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal data. While we primarily collect anonymous usage data, we commit to respecting these rights.

These rights may include:

• The Right to Access: You have the right to request copies of any personal data we hold about you.
• The Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
• The Right to Erasure: You have the right to request that we erase your personal data, under certain conditions.
• The Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• The Right to Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• The Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at sponsorship@diwalitimessquare.com..

Children's Information

Another part of our priority is adding protection for children while using the internet. We encourage parents and guardians to observe, participate in, and/or monitor and guide their online activity.

DATS does not knowingly collect any Personal Identifiable Information from children under the age of 13. If you think that your child provided this kind of information on our website, we strongly encourage you to contact us immediately and we will do our best efforts to promptly remove such information from our records.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

• By email: sponsorship@diwalitimessquare.com.